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Know what lands.
Before it launches.

See what people notice, feel, process and remember. Know what to refine before launch.

Analyze creatives for
View a sample report
Sample creative and benchmark data
  1. 01

    Upload creative.

    Start with the video or image you plan to launch.

  2. 02

    Read the signals.

    See attention, emotion, cognitive load and memory over time.

  3. 03

    Refine the edit.

    Turn a precise moment into a smarter next cut.

THE PREDICTIVE MODEL · NEUMA

Read the response.

NeuMa estimates how an image or video is noticed, felt, processed and remembered.

Four response signals. One view of your creative.

  • Attention

    What catches the eye?

  • Emotion

    What do they feel?

  • Cognitive load

    How hard is it to process?

  • Memory

    What stays with them?

Put it in context.

A signal means more with a relevant comparison. Qesora places your creative alongside work from the same sector and format, using a growing creative database.

Creative database
Automotive Beauty Travel Tech

Sectors marked on the archive: Automotive, Beauty, Travel and Tech. One example still is highlighted. Illustrative preview, not a counted library.

Your creative versus relevant sector-and-format peer range

AutomotiveSame format

Your creative Peer range (same sector + format)

Attention Relative to peers
Emotion Relative to peers
Cognitive load Processing demand
Memory Relative to peers

Illustrative preview

Compare your creative against 20 sectors.

See how your creative compares with work from the same sector and format.

Qesora uses a growing database of analyzed creative assets.

AI ANALYSIS

Know what to refine.

Bring the signals back to a specific moment. AI analysis combines your creative, your target and relevant category evidence to suggest what to change.

00:12

Selected moment

The scene you want to improve.

Your target

Make the brand easier to remember.

Category evidence

Relevant same-sector, same-format peers.

Multimodal analysis turns evidence into a clear recommendation.

ILLUSTRATIVE RECOMMENDATION

Move the brand cue earlier in this scene.

You decide what to edit. Predicted responses are not guaranteed outcomes.

Know what lands.Before it launches.

Qesora predicts saliency, memorability, emotion and ad recall from the creative itself, on published human benchmarks it never trained on.

See Qesora in action
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AI-driven creative recommendations

Make every idea stronger.

Drag the handle to see the same asset before and after Qesora's recommendations — same brief, same budget, a different predicted outcome.

Before62 After88
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Explore recommendations
Creative benchmarks

Compare your asset against its own category.

Video, thumbnail, reel or TikTok: every asset is scored against assets of the same type and format, so you see which KPIs actually carry engagement.

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Percentile is computed against assets of the same type and sector, not against your own past runs.

Built on neuroscience.

Common questions.

Still deciding

Send us one asset and receive the full evaluation report. No workspace setup required.

Request a sample report

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